👋🏻 I'm Kristin O’Rourke, a senior results-oriented marketer, operator, and advisor with over a decade of experience launching and growing dozens of digital-first brands.
In 2016, I launched a growth consulting business that has partnered with over a dozen brands. Previously, I was in house at Hologram Sciences, Raden, Oyster (acquired by Google), Bonobos (acquired by Walmart), and Goldman Sachs.
Brands
Focused on developing, implementing, and optimizing full-funnel growth strategies to attain the first $1M to $75M in revenue. Fingers-to-keyboard and strategy experience across website, paid, owned, and earned media for both subscription and non-subscription based businesses. Tactical, scrappy, and proven team leader with the ability to navigate highly matrixed organizations, influence partners, and build consensus across various functional divisions.
WHAT
I partner with clients at various phases, including pre-launch, launch, growth, and scale with both scrappy and millions in yearly marketing budgets. Client verticals span across retail, food & beverage, home goods, media, climate, travel, tech, health & wellness, pets, fintech, beauty, skincare, and baby gear. What I do for clients and how long I stay on board depends on their needs.
WHEN
I thrive on making an impact on consumer’s lives, and gain energy from both the constantly changing DTC world, and the people I’ve been lucky enough to work with along the way.
WHERE
I call NY home. I work digitally elbow to elbow with clients across the U.S. and travel onsite to sit at the table with founders and teams.